Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance
WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS.
“Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career.” – Neil Rackham, bestselling author of SPIN Selling
“This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales.” – Brian Tracy, bestselling author of Unlimited Sales Success
Includes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others
The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It’s the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned.