Category: Textbooks & Study Guides

This I Know 0

This I Know: Marketing Lessons from Under the Influence

Description Canada’s most famous adman spills a career’s worth of marketing secrets, so anyone can compete with the best in their business–whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O’Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O’Reilly delivers all the answers they–and anyone with something to sell–ever wanted to know. Following...

The Mystery of Sleep 0

The Mystery of Sleep: Why a Good Night’s Rest Is Vital to a Better, Healthier Life

Description We spend a third of our lives in bed, but how much do we really understand about how sleep affects us? In the past forty years, scientists have discovered that our sleep (or lack of it) can affect nearly every aspect of our waking lives. Poor sleep could be a sign of a disease, the result of a vitamin or iron deficiency, or the cause of numerous other problems, both sleeping and waking. Yet many people, even medical personnel, are unaware of the dangers of poor sleep. Enter Dr. Meir Kryger, a world authority on the science of sleep, with a comprehensive guide to...

Myths of Management 0

Myths of Management: What People Get Wrong About Being the Boss

Description Is it really true that working longer hours makes you more successful? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance?The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Fascinating insights from psychology, leadership theory and organizational behaviour provide you with a compelling and practical guide...

Linux Administration 0

Linux Administration: A Beginners Guide

Description Now with a virtual machine showcasing the book’s test system configuration, Linux Administration: A Beginner’s Guide, Seventh Edition teaches system administrators how to set-up and configure Linux quickly and easily.Effectively set up and manage any version of Linux on individual servers or entire networks using this practical resource. Fully updated to cover the latest tools and techniques, Linux Administration: A Beginner’s Guide, Seventh Edition features clear explanations, step-by-step instructions, and real-world examples.Find out how to configure hardware and software, work from the GUI or command line, maintain Internet and network services, and secure your data. Performance tuning, virtualization, containers, software management, and backup solutions...

Content Inc 0

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Description The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backwards to boot. If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.com. In...

Basic Mathematics 0

Basic Mathematics: An Introduction: Teach Yourself

Description Basic Mathematics teaches you all the maths you need for everyday situations. If you are terrified by maths, this is the book for you.Do you shy away from using numbers? Basic Mathematics can help. An easy-to-follow guide, it will ensure you gain the confidence you need to tackle maths and overcome your fears. It offers simple explanations of all the key areas, including decimals, percentages, measurements and graphs, and applies them to everyday situations, games and puzzles to help you understand mathematics quickly and enjoyably.Everything you need is here in this one book. Each chapter includes clear explanations, worked examples and test questions. At...

Sleep Harness the Power 0

Sleep: Harness the Power of Sleep for Optimal Health and Wellbeing (Little Book of Self Care)

Description Make excellent sleep a life-changing reality for you—now. New science has revealed the importance of sleep as one of the foundations of good health. Take control of your sleep with more than 40 proven strategies, based on a 360-degree approach to achieving excellent sleep. Find targeted meditation, movement, and breathing exercises; discover how light, color, and sound could hold the key to healthy sleep; and find out how to get to the root of the underlying causes of chronic sleep problems. Reset your sleep patterns to suit your lifestyle and draw on practical techniques to overcome common sleep disruptors, including stress, jet lag, and...

100 Days to a Younger Brain 0

100 Days to a Younger Brain: Maximize Your Memory, Boost Your Brain Health, and Defy Dementia

Description An easy program of one-a-day exercises to assess your brain health, improve your memory, protect your brain from cognitive decline and slow the effects of dementia. Living a brain-healthy life is not just to reduce the risk of dementia and other serious health issues but also to improve the quality of your life and brain performance now. Investing in brain health will cost you nothing but time and effort — and the brain-healthy recommendations in this book can all be followed for free! Download Links Server1  |  Server2 (Size : 2.1 MB)

Quantitative Trading with R 0

Quantitative Trading with R: Understanding Mathematical and Computational Tools from a Quant’s Perspective

Description Quantitative Finance with R offers a winning strategy for devising expertly-crafted and workable trading models using the R open source programming language, providing readers with a step-by-step approach to understanding complex quantitative finance problems and building functional computer code. Download Links Server1  |  Server2 (Size : 15.0 MB)

Complete Italian All-in-One (Practice Makes Perfect) 0

Complete Italian All-in-One (Practice Makes Perfect)

Description Get six times the language-learning expertise for the price of one book!More than two million students have turned to the Practice Makes Perfect series for a trusted guide to help build their language-learning skills. And, now this bestselling brand offers you all of the tools you need to improve your Italian in one value-packed workbook. Featuring six titles in one volume, Practice Makes Perfect: Complete Italian All-in-One provides a solid foundation of verbs, vocabulary and grammar, and conversational structures. This one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills you communicate in Italian...