Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy
Marketing, Interrupted will put you on a path to transform your marketing: how your customer experiences you, understands you, and interacts with you. It is a change in mindset as well as methodology. No longer is the brand story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand, your product, your services and your story comes from making the customer the hero, and you, the marketer, serving as the guide on their buying journey. Throughout the entire customer lifecycle, the intention actually the requirement is to deliver on the brand promise. Only then will prospects become customers, and customers become brand advocates. Why? Because transforming marketing is about so much more than what you do. It is about: – Why you do what you do? – What it is you do, based on that why? – How you deliver it to your customers? – What the impact is on their lives? This level of marketing impact is required to give your customers a reason to care, a reason to buy, a reason to engage, a reason to stay. Market leaders routinely beat their competition and perhaps even change the rules of the game as they become category leaders and category definers. Marketing, Interrupted will move you to the top of your industry in terms of your financial performance and help you set the benchmarks to which others aspire. You ll gain mind share and advocacy, where your customers don t just buy your products and services, they tell your story for you because your story matters to them. So, if you have the desire to win in the market, the patience to tolerate a little crazy, the endurance to drive to the top and the tenacity to stay there, then read on this book is for you!